In 2014, Opera Mediaworks conducted a focused study of mobile advertising and consumer use of mobile Health & Fitness sites and applications. This study leveraged insights from the over 500 million impressions per month over a 4 month period from 400+ sites and applications focused on Fitness & Health content. It also leverages findings from Opera Mediaworks Consumer Survey completed in May 2014.
The study looked to answer the following 5 questions:
- Is the audience for Health the same as the Fitness audience?
- How do the Health and Fitness audiences differ?
- How are users interacting with their mobile devices to meet their Health & Fitness needs?
- How does the Health-focused audience use their device?
- How does the Fitness audience use their device?
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