Coming Soon to Your Smartwatch: Ads Targeting Captive Eyeballs

Anticipating a boom in wearables after the introduction of the Apple Watch, digital advertising agencies are rushing to create ads and marketing messages for the nascent industry.

“It’s not traditional advertising, it will focus on alerts and notifications that will be branded,” said Mort Greenberg, chief executive of New York-based FitAd. “If the consumer is not automatically and instantly seeing value from the brand, it will negatively affect the usage of that app.”


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