What’s the future of fitness? More apps, of course. And wearables.
Now FitAd has launched the first-ever mobile and wearable advertising platform for fitness and health brands and publishers. The FitAd platform can deliver targeted ads via a network serving about 50 million monthly app users and mobile site visitors.
“Recent research shows that fitness app usage is growing 87 percent faster than the overall app market,” say the visionaries behind the platform. “Almost one-third of U.S. smartphone owners, which is about 46 million unique people, used apps from the fitness and health category in January 2014, according to a report from Nielsen’s Mobile NetView 3.0 software. Those 46 million users accessed the apps on average 16 times per month and engaged with the apps over periods averaging approximately one hour per engagement.”