Advertisers can now tap into the growing market for wearable technology using FitAd, a recently launched wearable advertising platform for fitness and health-oriented brands and publishers.
Engagement on mobile health software is higher than almost all other categories of apps, making it a market ripe for advertisers. Nielsen’s own evidence points to 46 million users of apps averaging 16 uses each month for a period totalling one hour per engagement.
New York-based FitAd uses a mixture of programmatic advertising and direct seller channels to take advantage of the heightened engagement around health apps. The company also states it can target approximately 50 million monthly app and mobile site users.