Advertisers can now tap into the growing market for wearable technology using FitAd, a recently launched wearable advertising platform for fitness and health-oriented brands and publishers.

Engagement on mobile health software is higher than almost all other categories of apps, making it a market ripe for advertisers. Nielsen’s own evidence points to 46 million users of apps averaging 16 uses each month for a period totalling one hour per engagement.

New York-based FitAd uses a mixture of programmatic advertising and direct seller channels to take advantage of the heightened engagement around health apps. The company also states it can target approximately 50 million monthly app and mobile site users.


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FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Claiming to be the first-ever mobile and wearable advertising platform for fitness and health brands,FitAd was launched this week by Clear Channel digital marketing alumnus Mort Greenberg. The new business promises delivery of targeted ads to some 50 million users of mobile apps and sites.


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December 16, 2014 12:00 PM Eastern Standard Time

NEW YORK--(BUSINESS WIRE)--FitAd today announced its launch of the first-ever mobile and wearable advertising platform for fitness and health oriented brands and publishers. FitAd delivers targeted ads via a network extending to approximately 50 million monthly app and mobile site users.


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And Now Even Wearables Have Programmatic Ads Amtrak buys first promo from new network By Christopher Heine

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches.

FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to folks who golf on courses along the Eastern Seaboard. The train-travel brand is the first to test the ad net, running banners via Golfshot when golfers who have downloaded that mobile app onto their Sony or Samsung watches are in between holes.

"We want to help translate a platform like Golfshot to brands through brand managers or ad agencies," said Mort Greenberg, founder and vp of sales at FitAd.

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