A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists.
There’s no denying that "wearables" has become a buzzword in the digital marketing space. And now, the technology is so popular that marketers can even run programmatic ads on wearable devices with a new ad network.
FitAd, a mobile and wearables ad network, has started serving targeted ads on wearable gear and apps in an effort to engage with consumers who are passionate about health, fitness, and outdoor recreation.
For example, FitAd's wearables ad platform allows Amtrak's Acela Express train service to run banner ads via Golfshot, a golf GPS app, onto Golfshot users' Sony or Samsung watches. Similarly, the platform is also working with HOKA ONE ONE, a running shoe brand, to deliver targeted ads via running app RockMyRun on consumers' wearable devices.
"Success in digital health and fitness is all about authenticity," says Adam Riggs-Zeigen, founder and chief executive (CEO) of RockMyRun. "With the FitAd platform we can offer an ad-supported model with relevant advertisements for active people."